Social media marketing is a tool that is being used effectively for connecting with a new world of potential clients. More and more people are using sites like Facebook, Twitter, MySpace, LinkedIn and many others. With the help of these tools people are making their presence felt and selling their products as well as services. They are building their brand and raise the potential of their sales by increasing traffic to their websites.
There are many ways of making social media work for you:
- By using a tool like Hootsuite you can easily send bookmark links, tweets, or Retweets of valuable information to pass along.
- When you use Twitter, your tweets are automatically indexed on Google and Bing. This creates a greater amount of backlinks to your site and social accounts.
It has been found that almost 20% of the inbound traffic to company websites using social marketing is coming from the social network sites. Marketers are using these techniques and are trying their best to combine the two forces to build a strong traffic building force.
As a marketer online, you have to know where your traffic is coming from by using an analytics tool like Google Analytics. How will this benefit you and your business? By using social marketing, every tweet and message sent out to followers and contacts, if found valuable, they will then pass them on, thus creating a viral chain found only in social marketing.
If you are out to attract prospective customers, you owe it to yourself and the financial future of your business to learn everything you can about social media.