How to Choose Your PT Practice Management Software

When deciding on the medical practice management software that is right for your clinical needs, it’s important to take a few factors into consideration. For example, whether the software is comprehensive or focuses on one specific aspect of documentation should play a role in the decision process. Also, think about how easy it is to use, as well as its accessibility. The right physical therapy practice management software can make huge difference in how efficiently a clinic operates. Here are three considerations to keep in mind when choosing the right PT practice management software.

Is it comprehensive?

When choosing practice management software that is best for your clinic, it’s important to understand the difference between a comprehensive tool and one that only has one function. Comprehensive software can be beneficial because it contains tools to help with all aspects of daily operations, including billing, insurance claims, reporting and managing. If that’s the type of software that interests you and your clinic, don’t settle for a one-function tool. However, it is possible to find programs that focus only on one aspect – such as billing.

Is the program easy to use?

Usability is an important factor when it comes to deciding which PT practice management software is best for your clinic. Find a program that doctors and administration can use quickly and efficiently. If it’s too difficult to understand, it will end up taking more time out of already busy schedules.

To ensure that your program is easy to use, test it out before you buy! In the free demonstration, go through the most basic controls and tasks. If the navigation is easy for you to use, get a second opinion for another employee in the office. This could be a doctor, clerk or other member of your staff.

The usability is important, but just as important is the accessibility. Find physical therapy practice management software that is the most convenient for you. For example, if you tend to make house calls or do work outside of the office, find web-based PT practice management tools. Unlike traditional management systems, this will allow you access from anywhere with an Internet connection. It also allows for much more mobility as many online software tools can be run on a mobile phone or tablet.

Does your software company treat you as a partner?

Once you understand the type of physical therapy practice management software that will work best for your clinic, you’ll need to find a company who can meet your unique needs. The best action you can take for your business is find a company that genuinely cares about your needs and will work diligently with you to come up with a satisfactory solution.

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Social Media Marketing

Social media marketing is a tool that is being used effectively for connecting with a new world of potential clients. More and more people are using sites like Facebook, Twitter, MySpace, LinkedIn and many others. With the help of these tools people are making their presence felt and selling their products as well as services. They are building their brand and raise the potential of their sales by increasing traffic to their websites.

There are many ways of making social media work for you:

  • By using a tool like Hootsuite you can easily send bookmark links, tweets, or Retweets of valuable information to pass along.
  • When you use Twitter, your tweets are automatically indexed on Google and Bing. This creates a greater amount of backlinks to your site and social accounts.

It has been found that almost 20% of the inbound traffic to company websites using social marketing is coming from the social network sites. Marketers are using these techniques and are trying their best to combine the two forces to build a strong traffic building force.

As a marketer online, you have to know where your traffic is coming from by using an analytics tool like Google Analytics. How will this benefit you and your business? By using social marketing, every tweet and message sent out to followers and contacts, if found valuable, they will then pass them on, thus creating a viral chain found only in social marketing.

If you are out to attract prospective customers, you owe it to yourself and the financial future of your business to learn everything you can about social media.

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Local Search Improves More As Google Purchases Frommer’s Travel Guides

Google’s changes to local search have been for the better. Constantly improving the user experience, Google has held onto its title as top search engine for local and nationwide searches. Among the many new changes, Google recently purchased Frommer’s, a website which offers travel guides with information and reviews about travel destinations. Since nearly 50% of travelers on vacation use a mobile device to find information, this purchase will have a large impact on the user experience.

Last year, Google lost access to Expedia’s travel information on Yelp and TripAdvisor. With the purchase of Zagat reviews, the search engine has integrated the new data into its review platform and replaced its lost review data from Yelp. The new addition from the Frommer’s purchase seems to be part of an effort to replace the lost TripAdvisor’s travel data. As said by a Google spokesperson, the Frommer’s team will be an addition to the Zagat team. So the teams will be working together to improve local search, especially for people on vacation.

This news arrived just before the new changes to Apple products. Could this be part of Google’s fight against Apple, which is adding Apple Maps as a new addition to local search on iPhones, iPads and iPods? Currently, Google Maps holds the crown as the top mobile app for local business searches, followed by Yahoo and MapQuest. It is also currently the default application for searching locally on Apple products, but Apple Maps is being released in September. Apple Maps will now be the default local search platform on Apple products. However, if Apple’s platform is not up to par with Google’s local search platform, this could cause many iPhone, iPad and iPod users to download the Google Maps app.

As search continues to evolve into a tool that is used daily by many, companies will continue to improve its functionality. Currently Google has the largest market share and their on-going upgrades will help to keep it that way. The newest acquisitions and changes to local search for travelers will have a large impact in the user’s decision of where to search.

Searching locally has grown over 200% in the last 5 years and is anticipated to keep growing steadily. It is a large source of local traffic for small businesses because many searchers take action as a result of their local search. For a small business marketing online, keeping up with local search news can keep you ahead of the competition. Staying diverse and keeping up to date with your local SEO efforts can ensure front page placement on the top of search engines like Google, Bing and Yahoo.

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10 Top Online Games – Are You Ready for Fun?

There are thousands of games offered through the Internet today. It is fun to look around and see what is offered, but how do you make a decision on which games you want to spend your time playing? Most gamers have to look around, test different sites out, and come to these decisions with firsthand experience and time. Others take a shortcut and get game recommendations from others. That is the intention of this list: to give you a shortcut to the fun by recommending ten of the top online games being offered right now.

#1: Frontierville: this is a Facebook game that allows you to build up your own Frontier, starting with just a simple cabin and a wooded lot full of bears and snakes. The game is similar to Farmville, which is the same game but based on building up a farm. You can play for free, but you will advance much faster if you invest in Facebook credits to purchase some items to stabilize your frontier.

#2: Happy Harvest: if you like the idea of creating your own farm but don’t want to play on Facebook, this is a good alternative. The characters and crops aren’t as lifelike and detailed, but you still get to see your farm build up from nothing.

#3: Golden Texas Hold’em: are you up for a good game of interactive poker? This is a glitzy site that offers exciting poker Texas Hold’em games for a reasonable price. Put your poker face on!

#4: HighStreet 5: connect with other dance lovers on the virtual dance floor. Show off your moves, make friends and flirt through your life-like avatar. This is the best hangout for those who love to move and groove to popular tunes.

#5: FriendsHangout: forget about games that allow you to decorate your own room or even your own home. This interactive social game allows you to create a whole new world and invite your friends in to play and explore. If you are creative and love role play, this is the perfect game to kill hours of free time. Just try not to get addicted!

#6: Real Estate Tycoon: mix and mingle with other real estate pros from around the world and claim your name in the virtual real estate market. This game lets you play real estate agent in the most exciting housing market ever to be created: the ever-changing virtual market! How will you stack up to the best of the best from around the world? Only time in the game will tell.

#7: Second Life: your wildest dreams will come to life when you accept this offer to take on a second life. You can be whatever you want to be in this world. You can create a new career, find new friendships with real people from around the world, and give yourself a second chance at the life you always wanted to dream. It’s time to remake yourself!

#8: Rock Age: go back in time to the days of the Flintstones. Build up your own world of rock and see what happens!

#9: Mahjong Master: who doesn’t love a good puzzle game from time to time? Mahjong is a classic game of stacking tiles. See how many you can clear in your free time today.

#10: IMVU: are you ready to meet new people and make some online friends? This is another exciting social game that will keep you entertained for hours.

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